The advent of the Internet not only brought people closer to all sorts of content imaginable, it also revolutionized the way businesses operate down to its most fundamental level. Here are some of the ways in which the organizations of today have shifted away from the norms of the past:
Boosted Marketing
The opportunity to reach an audience on a global scale through well-placed adverts on the Web has resulted in huge returns of revenue impossible in the pre-Internet era. Now, companies have the reach on what was once untappable in the market. The ease of advertising through this platform drastically reduces marginal costs which boosts innovation in grabbing the interest of the public as more creative risks are being taken.
Empowered Communication
The geographical boundaries obstructing communication of the past are now rendered non-existent through the advent of networks. What was once
deemed costly but necessary for the dissemination of information such as business trips for seminars and meetings have now become near-zero in cost. Internal communication has also improved through the utilization of intranet email, chat, and connected calendars. Through Skype for example, businesses are now able to conduct real-time transactions with customers and other businesses, regardless of any gap of distance among them.
Improved Customer Relations
Getting feedback from the consumer has never been this easy. With just a few clicks away, knowing what needs to be improved and what is currently working well is immediately made transparent. Responding to them is also equally responsive. This timely resolution of possible customer conflicts and even just the most simple response to a minute inquiry contribute to the increase of customer satisfaction which boosts business reputation.
Efficiency Through The Cloud
Through the storage, maintenance, and processing of data on a networked of servers hosted remotely on the Internet, benefits to the organization include increased savings, improved security, enormous capacity and potential managed services. This provides a strategic competitive advantage as deployment time in cloud computing is virtually zero and applications that are critical for growth and success can be online in an instant. Also, resource scalability means that smaller companies who would normally be at a disadvantage against larger companies with greater in-house capacity, now find themselves on a level playing field without the need to invest heavily in their own data centres.
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